There are specific criteria for each category. However, entrants should also note the general criteria and where applicable include how these relate to their activities.
1) Tourism Investment Programme of the Year
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This will assess government tourism investment programmes creating a hospitable tourism investment climate.
Who should enter?
This award is open to both public and private sector organizations that have been instrumental in improving the tourism investment environment and creating favourable conditions for tourism investment.
Criteria:
Judges will be looking for evidence of:
- Inclusion of measures to adopt tourism investment in poverty reduction and economic growth policies
- Commitment to building capacity within a government or business community to promote and implement an improved tourism investment regulatory environment
- Degree to which there has been activity – internally or externally – to raise awareness of the importance of tourism investment opportunities
- Promotion of private sector views in the development of tourism investment policy and a dialogue between government and business
- Examples of how programmes have been implemented and the measures of success which have been seen
- Facilitation of cross boarder trade
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2) Business Resort of the Year
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Who should enter?
This award is open to government (regional and national) tourism promotion boards and facility and Resort owners in Africa.
Criteria:
Judges will be looking for evidence of:
- Quality of architectural design and build
- Effective marketing
- Environmental preservation
- Skills transfer and job creation
- Access and equal opportunities
- Role within and long term commitment to the local community
- Ownership and supply chain
- Value added strategic alliances
- Recognition amongst business traveller networks
- Access to technology and conferencing facilities
- Quality of service
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3) Tourism Promotion Agency (TPA) of the Year
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Who should enter?
This award is open to government (regional and national) tourism promotion boards and agencies, private and multilateral organizations involved in tourism investment promotion
Criteria:
Tourism promotion agencies should submit evidence of:
- Investments including value of projects brought in through the networks of the TPA
- Information on how tourism investment has increased over the past three years through the efforts of the TPA
- Efforts to promote FDI, communication and promotional activities.
- Activities working with governments and agencies to reduce bureaucracy and facilitate investment process for foreign investors. Achievement of the idea of the “one stop shop”
- How submissions for tourism investment projects are followed up and investors are guided through the investment process
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4) Hospitality Management Team of the Year
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Who can enter?
Hospitality management teams currently operating facilities in Africa.
Criteria:
This award will assess how business is carried out in one or more of the following areas:
- Market share and financial performance
- Occupancy rates
- Band development
- Guest satisfaction
- Food and beverage excellence
- General management
- Event management
- Environmental preservation
- Return on Investment
- Skills transfer and training
- Job creation
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5) Sustainable Tourism Investment of the Year
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Who should enter?
This award is open to any business operating within Africa. Entries should be for current operations, programmes or policies rather than future programmes or policies.
Criteria:
This award will assess how business is carried out in one or more of the following areas:
- Environmental preservation
- Financing structure
- Long term planning to mitigate against environmental degradation
- Good governance
- Clarity of reporting
- Access and equal opportunities
- Role within and long term commitment to the local community
- Ownership and supply chain
Where possible companies should indicate that they have sought to gain a recognised certification for good business practice.
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6) Best Initiative in Facilitating SME Tourism Investment
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Who should enter?
This award is open to companies and organisations that have demonstrated support of the development of small and medium sized enterprises in the Tourism investment sector. Programmes or policies entered should be operational with evidence of results rather than future programmes.
Criteria:
While the award is for a specific programme or initiative, it should fit within a broader ongoing strategy demonstrating leadership in support of SMEs. Entrants should demonstrate:
- A programme which addresses an appropriate balance between felt and real needs of SMEs
- Clear actions either during or recommended by programme towards facilitating creation or growth of SMEs
- Impact assessment
- Indication of how programmes fit in broader, ongoing context and/or strategy to support SMEs
- Programme supports SMEs in their corporate citizenship
- Communication of the successes of the programme as a role model for others
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7) Hotel Investment of the Year
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Who should enter?
This category is open to anyone involved in the provision of hotel investment and financing, including banks and providers of finance, law firms instrumental in setting up deals. The deal submitted should have been closed before it is submitted for entry rather than a deal which is in progress.
Criteria:
Judges will look not only look at the financial aspect and structuring of the deal but also at how the investment has been delivered in terms of:
- Financial innovation
- The use of local resources – human and capital
- Positive impact on the local community both social and economic
- Consultation with key stakeholders
- Consideration of sustainable development environmental concerns
- Promotion of regional integration
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8) Tourism Investment Advisor of the Year
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Who should enter?
This category is open to consultancies, banks, investment banks, development banks, providers of finance, law firms or other bodies involved in facilitating deals and transactions.
Criteria:
Judges will be looking for evidence of:
- Support for the development of Africa’s tourism markets
- Facilitation of local currency transactions
- Efforts to support the sustainable growth of local markets
- Contribution to the debate on the development of Africa’s tourism investment potential
- Consistent involvement and commitment to tourism investment transactions in Africa
- Adoption of global best practices in Africa
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9) Business Airline of the Year
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Who should enter?
This category is open to airlines carriers operating a business class service in Africa.
Criteria:
Judges will be looking for evidence of trip satisfaction factors:
- Passenger loyalty
- Comfort of airline lounges
- Quality of inflight entertainment
- Airline safety record
- Quality and choice on onboard catering
- Airline alliance benefits
- Efficiency Check-In Services
- Efficiency of Boarding / Departures service
- Efficiency of Arrivals / Transfer – services
- Cabin Staff /Seating, Cleanliness / Presentation
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10) Ti 2010 Legacy Investment of the Year
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Who should enter?
This award is open to companies and organisations that have demonstrated support for the role tourism investment can play in creating a legacy in through the 2010 World Cup in Africa.
Criteria:
Nominations should explain how the entrant’s investment will create a legacy and linkage to 2010 and the achievement of one or more of the Millennium Development Goals (MDGs), as follows:
- How are you directing your activities to achieving one or more of the MDG’s?
- What activities / programmes / initiatives are taking place:
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In the workplace
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In the local community
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Through company policy
- Long term planning to mitigate against environmental degradation
- Access and Equal opportunities
- Role within and long term commitment to the local community
- Ownership and supply chain
- The job creation and multiplier impact of your investment.
Where possible companies should indicate that they have sought to gain a recognised certification for good business practice.
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11) Business Travel Insurer of the Year
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Who should enter?
This category is open to financial service providers or other bodies involved in structuring and marketing business travel insurance products for Africa.
Criteria:
- Judges will be looking for evidence of:
- Innovative product development
- Afforadbility and price competiveness
- Settlements of claims
- Strategic partnerships
- Quality of service
- Products for SME
- Skills development
- Contribution to the debate on the development of financial services reforms
- Commitment to stimulating increased private investment
- Transparency and good governance
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